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Changes to how Smart Bidding strategies are organized for Search campaigns

We previously announced that standard (non-portfolio) TargetCpa and TargetRoas bidding strategies are being replaced by MaximizeConversions (with target_cpa) and MaximizeConversionValue (with target_roas) for Search campaigns (those with advertising_ch...
Diversity and Inclusion Life at Google Official Google Blog

This Googler hopes his team is one day obsolete

I first met Keawe Block a few years ago, and something he said has stuck with me ever since: “In an ideal world, my team wouldn’t exist.” Keawe, who...