SEO

What to Do When Your Content Falls Flat: 6 Ways to Recover

What to Do When Your Content Falls Flat: 6 Ways to Recover

Research shows that content marketing costs 62% less than outbound marketing, yet produces 3X as many leads. Because the rewards for executing effective content marketing are so high, it’s no surprise that in a 2016 study, it was found that 70% of B2B marketers were planning to create more content in 2017.  If you consistently …

What to Do When Your Content Falls Flat: 6 Ways to Recover Read More »

11 New Year

If you’re anything like I am, you have mixed feelings about New Year’s resolutions. It seems like a natural time to make important changes. It’s like a universal pressing of the “reset” button. Maybe that’s why 41% of Americans make New Year’s resolutions in the first place. But here’s the thing — only 9.2% of …

11 New Year Read More »

The 6 Biggest Marketing Lessons HubSpot Learned in 2017

The 6 Biggest Marketing Lessons HubSpot Learned in 2017

One of the big themes for me in 2017 was what it means for marketers to do the right thing. Outbound marketing that relies on spamming, irrelevant advertising, and other tactics that are almost as bad for the business as they are for the customer is obviously not the right thing. Better analytics has brought …

The 6 Biggest Marketing Lessons HubSpot Learned in 2017 Read More »

5 Departments of Your Company That Need a Content Strategy

5 Departments of Your Company That Need a Content Strategy

As many of the nearly 20,000 attendees at HubSpot’s annual INBOUND event would probably attest, a major highlight of this year’s event was Michelle Obama’s powerful keynote address. A close second would have to be my breakout session. (Just kidding.) Well, I’m just kidding about being a close second to Michelle. I really did speak …

5 Departments of Your Company That Need a Content Strategy Read More »

"Why Did My SEO Ranking Drop?" How to Find and Fix Falling Blog Posts Before It

"Why Did My SEO Ranking Drop?" How to Find and Fix Falling Blog Posts Before It

Wanna see something scary? That, my friends, is what I would call a definite downward trend — and for a post that, at its high point, received 10,000 views per month. Maybe it looks familiar. And maybe it doesn’t, but it looks like something you want to avoid at all costs. Either way — if …

"Why Did My SEO Ranking Drop?" How to Find and Fix Falling Blog Posts Before It Read More »