Marketing

Google Partner Team

Facebook

Facebook announced yesterday that it will be overhauling its News Feed that will once again shift the type of content users see first, and most often. According to the official statement, Facebook will “be making updates to [its News Feed] ranking so people have more opportunities to interact with the people they care about” — …

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What to Do When Your Content Falls Flat: 6 Ways to Recover

What to Do When Your Content Falls Flat: 6 Ways to Recover

Research shows that content marketing costs 62% less than outbound marketing, yet produces 3X as many leads. Because the rewards for executing effective content marketing are so high, it’s no surprise that in a 2016 study, it was found that 70% of B2B marketers were planning to create more content in 2017.  If you consistently …

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Google Parter Team

How I Learned the Hard Way Not to Associate My Company With Buzzwords

“Ladder — a growth hacking company” had a nice ring to it when I started my company a few years ago. As one of the few agencies in the industry using data-driven methods to launch and scale companies, I thought associating our brand with “growth hacking” would make us seem like a valuable, forward-thinking group. …

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Google Partner Team

The Introvert

When people see the word “introvert,” they often think of qualities that don’t actually describe introverted people at all. “Shy.” “Quiet.” Even “antisocial.” But how we have grown to think of introverts has strayed far from realities. In fact, according to Dictionary.com, is “a person characterized by concern primarily with his or her own thoughts and …

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Self-Driving Cars Have Landed at #CES2018, and Marketers Really Need to Pay Attention

Self-Driving Cars Have Landed at #CES2018, and Marketers Really Need to Pay Attention

Here I am, on my fourth day at CES 2018, and man — there has been a lot of content on emerging technologies. If I’m being completely honest, it’s been an interesting challenge to figure out which topics would be the most helpful to those of you reading. Emerging trends? Check. Brand loyalty and connected …

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Here Are the 7 Top Tech Trends to Watch in 2018, According to CES

Here Are the 7 Top Tech Trends to Watch in 2018, According to CES

Media Day 1 of CES 2018 kicked off in Las Vegas today, with press events on lifestyle tech and presentations from exhibitors on what’s to come in tech in the foreseeable — and at times, somewhat distant — future. But on a higher level, core industry trends and patterns were presented today at the 2018 …

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11 New Year

If you’re anything like I am, you have mixed feelings about New Year’s resolutions. It seems like a natural time to make important changes. It’s like a universal pressing of the “reset” button. Maybe that’s why 41% of Americans make New Year’s resolutions in the first place. But here’s the thing — only 9.2% of …

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