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What Two High School Students Can Teach Marketers About Empathy

Every once in a while, I’ll meet people who at once give me hope for the future and make me wonder what the heck I’ve done with my life. (I mean that, of course, in the most posi...

Facebook

Facebook announced yesterday that it will be overhauling its News Feed that will once again shift the type of content users see first, and most often. According to the official s...

What to Do When Your Content Falls Flat: 6 Ways to Recover

Research shows that content marketing costs 62% less than outbound marketing, yet produces 3X as many leads. Because the rewards for executing effective content marketing are so h...

How I Learned the Hard Way Not to Associate My Company With Buzzwords

"Ladder -- a growth hacking company" had a nice ring to it when I started my company a few years ago. As one of the few agencies in the industry using data-driven methods to laun...

The Introvert

When people see the word "introvert," they often think of qualities that don't actually describe introverted people at all. "Shy." "Quiet." Even "antisocial." But how we have gr...

Self-Driving Cars Have Landed at #CES2018, and Marketers Really Need to Pay Attention

Here I am, on my fourth day at CES 2018, and man -- there has been a lot of content on emerging technologies. If I’m being completely honest, it’s been an interesting challenge t...

Data Is Cooler Than You Think. Here

It's my third day here at CES, and today marks the opening of the 2018 event to the public. Last night marked the end of the event's two major media days, which concluded with a ke...

6 Expert B2B Instagram Tips for 2018

  With more than 800 million monthly users, Instagram is a force to be reckoned with. If you're a B2B brand, you might think the hype isn't relevant to you -- but in 2018, it...

Here Are the 7 Top Tech Trends to Watch in 2018, According to CES

Media Day 1 of CES 2018 kicked off in Las Vegas today, with press events on lifestyle tech and presentations from exhibitors on what's to come in tech in the foreseeable -- and at ...

11 New Year

If you're anything like I am, you have mixed feelings about New Year's resolutions. It seems like a natural time to make important changes. It's like a universal pressing of the "...