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11 New Year

If you're anything like I am, you have mixed feelings about New Year's resolutions. It seems like a natural time to make important changes. It's like a universal pressing of the "...

How HubSpot

A few months ago during INBOUND 2017, we launched a complete redesign of HubSpot's website pricing page. Not because it hadn't been redesigned in a few years (it hadn't), but becau...

What is Deep Learning? Here

The machines are here. You may have heard rumors about artificial intelligence (AI) potentially taking over our jobs. And the question is: Should you be concerned? In my opinion,...

How to Create a YouTube Channel

If you're reading this article, then I probably don't need to tell you that video content accounts for over 74% of all online traffic, or that over five billion YouTube videos are ...

The 6 Biggest Marketing Lessons HubSpot Learned in 2017

One of the big themes for me in 2017 was what it means for marketers to do the right thing. Outbound marketing that relies on spamming, irrelevant advertising, and other tactics th...

This Facebook Ad Experiment Generated $1.1 Million

We write quite a bit about the most effective ways to use Facebook. How can you grow your audience? How can you reach the right people? And what's the best way to use ads? And i...

Personal Branding: The Ultimate A to Z Guide

When you're looking for a job, you should expect to be Googled. When you're trying to land a speaking engagement for a big industry event, you should expect to be Googled. When y...

5 Departments of Your Company That Need a Content Strategy

As many of the nearly 20,000 attendees at HubSpot’s annual INBOUND event would probably attest, a major highlight of this year’s event was Michelle Obama’s powerful keynote address...