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Google Partner Team

15 Web Design Trends to Watch in 2018

What Are Current Website Trends? Bold Typography Cinemagraphs Brutalism Saturated Gradients Vivid Layers of Color Text-Only Illustration Ultra-Minimalism Duotone Mixing Horizontal and Vertical Text Geometric Shapes and Patterns Serif Fonts Overlapping Text and Images Organic Shapes Hand-Drawn Fonts The landscape of web design is constantly evolving. Something that looked modern and fresh yesterday can appear …

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Google Partner Team

Facebook

Facebook announced yesterday that it will be overhauling its News Feed that will once again shift the type of content users see first, and most often. According to the official statement, Facebook will “be making updates to [its News Feed] ranking so people have more opportunities to interact with the people they care about” — …

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Google Parter Team

How I Learned the Hard Way Not to Associate My Company With Buzzwords

“Ladder — a growth hacking company” had a nice ring to it when I started my company a few years ago. As one of the few agencies in the industry using data-driven methods to launch and scale companies, I thought associating our brand with “growth hacking” would make us seem like a valuable, forward-thinking group. …

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Google Partner Team

The Introvert

When people see the word “introvert,” they often think of qualities that don’t actually describe introverted people at all. “Shy.” “Quiet.” Even “antisocial.” But how we have grown to think of introverts has strayed far from realities. In fact, according to Dictionary.com, is “a person characterized by concern primarily with his or her own thoughts and …

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Self-Driving Cars Have Landed at #CES2018, and Marketers Really Need to Pay Attention

Self-Driving Cars Have Landed at #CES2018, and Marketers Really Need to Pay Attention

Here I am, on my fourth day at CES 2018, and man — there has been a lot of content on emerging technologies. If I’m being completely honest, it’s been an interesting challenge to figure out which topics would be the most helpful to those of you reading. Emerging trends? Check. Brand loyalty and connected …

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Google Parter Team

The Tax Bill Has Passed. Do You Know How It Will Impact Your Business?

When the Tax Cuts and Jobs Act — better known, generally, as “the tax bill” — was signed into law on December 22, 2017, there was a broad spectrum of reaction. Many people were worried. Even more were angry. A small percentage were pleased — and most of all, it seemed, the public was somewhat …

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At #CES2018, Lessons Emerge on Brand Loyalty and a Connected Ecosystem

At #CES2018, Lessons Emerge on Brand Loyalty and a Connected Ecosystem

Today marks the second Media Day of CES 2018, and to kick things off, LG debuted a number of new technologies at this morning’s press conference. As one might expect, the announcements leaned quite heavily toward Smart Home, with LG’s ecosystem boasting a suite of abilities — many of them AI-powered. There’s the “Smart Service” feature, for …

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Here Are the 7 Top Tech Trends to Watch in 2018, According to CES

Here Are the 7 Top Tech Trends to Watch in 2018, According to CES

Media Day 1 of CES 2018 kicked off in Las Vegas today, with press events on lifestyle tech and presentations from exhibitors on what’s to come in tech in the foreseeable — and at times, somewhat distant — future. But on a higher level, core industry trends and patterns were presented today at the 2018 …

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