Content Distribution

What to Do When Your Content Falls Flat: 6 Ways to Recover

What to Do When Your Content Falls Flat: 6 Ways to Recover

Research shows that content marketing costs 62% less than outbound marketing, yet produces 3X as many leads. Because the rewards for executing effective content marketing are so high, it’s no surprise that in a 2016 study, it was found that 70% of B2B marketers were planning to create more content in 2017.  If you consistently …

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Self-Driving Cars Have Landed at #CES2018, and Marketers Really Need to Pay Attention

Self-Driving Cars Have Landed at #CES2018, and Marketers Really Need to Pay Attention

Here I am, on my fourth day at CES 2018, and man — there has been a lot of content on emerging technologies. If I’m being completely honest, it’s been an interesting challenge to figure out which topics would be the most helpful to those of you reading. Emerging trends? Check. Brand loyalty and connected …

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