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Remember that exciting self-driving car news we broke yesterday? AAA Northern California, Nevada & Utah — which has, until very recently, been known largely for its roadside assistance ...

The 6 Biggest Marketing Lessons HubSpot Learned in 2017

One of the big themes for me in 2017 was what it means for marketers to do the right thing. Outbound marketing that relies on spamming, irrelevant advertising, and other tactics that are almost ...

How To Write Email Newsletters That People Actually Want To Read

A few weeks ago, the CEO of GMB Fitness, Andy Fossett, looked out at a crowd of marketers and said, “Don’t. ever. blast. your. list.” We all know this. But Andy’s eyes said what we were all ...

14 of the Best Advertising and Marketing Campaigns of All Time

I’ve always been a little leery of proclaiming anything “the best.” I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less ...

FAQ This! Why Should I Care About Amazon AI?

The past three months, it seems, have been a nonstop parade of major tech events and the new product announcements that come with them. One of the latest was last week’s AWS re:Invent, ...

FAQ This! Now That the FCC Voted to Repeal Net Neutrality, What Happens?

Last Thursday, the Federal Communications Commission (FCC) voted 3-to-2 to repeal regulations of internet service providers. Those regulations fell under a general title: net neutrality. If you ...